

Socio-economic groupings- Our Target market for our film is the C1,C2,D and E social class groupings. We have chosen to target this sector of the market as it is the broadest group with cross-over appeal, what i mean by that is you can appeal to all these groups with the same media texts, however it is difficult to appeal to a broader range than that.

Fans- We expect that fans of the horror genre and the slasher sub- genre would be attracted to our film. In particular fans of the film `Trick or Treat` we hope would be enticed by our film opening as there is a strong inter-textual reference to that film in our opening two minutes.
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